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Improving the customer service experience
(2021)
It is very important that a company tries to improve the satisfaction of its customers. The aim of my thesis is to improve the experience of Unica's customers by utilizing the information gathered from customers and I am using service blueprint...
The fascination of virtual skins and consumers buying behaviour in Counter Strike Global Offensive
(2022)
regarding the market. The thesis started with an insight on eSports as an industry and the game itself, Counter Strike. A 5v5 FPS game with a huge market behind it with skins. The research on customer behaviour is really important, developers need to know...
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)
The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...
A Marketing Analysis: Finnish Small and Medium-sized Design Companies in Japan
(2020)
The purpose of this thesis is to describe Japan as a market region, buying behavior of the Japanese customers, and the interest towards Finnish design products, such as bags, jewelry, and home décor. PESTLE Analysis and Marketing Mix serve...
British Home Comforts in Finland via UK Internet Shopping Sites- A Web Guide
(2019)
The purpose of this thesis was to determine the shopping behaviour of Brits in Finland, comparing to the general theories of consumer buying behaviour and associated cultural theories.
The thesis starts with the ...




